Braintree Technologies Signs MoU with U Mobile at MWC Barcelona 2025

Braintree Technologies and U Mobile, Malaysia's second 5G network provider, have signed a Memorandum of Understanding (MoU) to collaborate on the development and deployment of 5G-enabled smart farming solutions aimed at transforming Malaysia's agriculture sector.

The MoU signing took place at the Malaysian Pavilion during Mobile World Congress (MWC) 2025 in Barcelona, Spain. The agreement was signed by U Mobile Chief Information Officer Neil Tomkinson and Braintree Technologies CEO Arif Makhdzir, and was witnessed by YB Puan Teo Nie Ching, Deputy Minister of Communications, and Dato' Sri Dr. Chee Hong Leong, Commission Member of MCMC.

The partnership leverages U Mobile's next-generation 5G network and Braintree's advanced smart farming robotic systems to create integrated solutions that enhance connectivity, improve resource management, and promote sustainable farming practices. Use cases to be demonstrated include:

• Precision farming for better crop condition monitoring
• Autonomous machinery for improved cost and operational efficiency
• Remote monitoring and management through IoT systems
• Data analytics and AI for risk mitigation
• AR/VR tools for knowledge sharing and operational training

"Braintree is looking forward to collaborating with U Mobile to develop and promote adoption of smart farming use cases for Malaysia's agricultural industry, with the aim to improve efficiencies so that we may positively impact the livelihood of farmers. By combining our cutting-edge robotics with U Mobile's network, we hope to drive a change in this major sector." — Arif Makhdzir, CEO of Braintree Technologies

Braintree's presence at MWC Barcelona — one of the world's largest mobile and connectivity events — reflects the company's growing international profile and the increasing convergence of agricultural technology with advanced telecommunications infrastructure.